# plan-product-launch

Build a focused launch plan with owners and metrics

- Version: 1.0.0
- Author: packary
- Rating: 0.0 (0 reviews)
- Installs: 1
- Verified: true

## Install

```sh
packary add plan-product-launch
```

## Skill instructions

---
name: plan-product-launch
description: Create a focused, executable product launch plan with positioning, channels, owners, timing, and success metrics. Use when launching a new product, feature, developer tool, beta, or public release.
---

# Plan Product Launch

Build the smallest plan capable of testing demand and producing a measurable launch result.

## Workflow

1. Establish the audience, painful job, promise, proof, launch date, constraints, and existing distribution.
2. State the positioning in one sentence: for whom, what outcome, and why this option.
3. Select at most three channels based on where the audience already gathers.
4. Create a timeline covering preparation, launch day, and the first follow-up week.
5. Assign each action an owner, deliverable, deadline, and success signal.
6. Define one primary metric plus guardrails; distinguish leading signals from business outcomes.
7. List the three likeliest failure modes and a mitigation for each.

Prefer concrete assets and actions over broad advice. Call out assumptions that require validation. End with the next three actions in priority order.